Realities360 Postcard

Project: AR Postcard Design

Overview: Realities360 was a niche conference aimed at learning professionals exploring the AR & VR space. A smaller show meant a smaller budget for marketing activities and a more creative mindset for using what budget was available

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Challenge:

We needed to create a postcard that would drive registration to the conference. We only had budget for a small postcard, so had to brainstorm creative ways to use this piece to accomplish goals

Solution:

Since this was a conference for people exploring AR & VR, we decided to try using Zappar to create an interactive postcard, turning the piece into a mini program overview with sessions targeted to different audience segments.

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Process:

I designed the postcard for print, including highlights for the event and a callout to try the AR aspect of the card. Then I created a transition video in After Effects to mimic the content of the card fading away to reveal a session selection screen when scanned with a mobile device. Finally, I connected the two pieces with Zappar, creating the AR interface and connecting it to targeted sessions that would appeal to different segments of our audience.

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Transition video that played on top of the image of the postcard when the zappar QR code was scanned.

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Outcomes:

We were able to get more mileage from a small postcard and track interaction with it in a way we hadn't been able to before. Additionally, the piece drove 30% more conference registrations than previous static print pieces of similar scope. It was also an interesting way to display knowledge of a tool that the target audience would potentially be interested in.

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